Serious music lovers call themselves listeners. This was the key to developing a new identity for Ottawa’s world-famous chamber music festival.
The logo – three radiating arcs – suggests tiered amphitheatre seating, a sound wave, and, most importantly, an ear.
We slowly introduced it over a period of 18 months, as part of the Ottawa Chamber Music Society’s twentieth-anniversary rebranding strategy.
It is now in widespread use across the Society’s digital platforms, print collateral, and advertising.