11 08, 2016

My audience is dying!

August 11th, 2016|Categories: Arts + Culture|Tags: , |

Aging audiences are not a problem you need to solve, and new (read: young) audience acquisition is not a solution to your declining ticket revenue.

25 01, 2016

What’s it like to work in the arts?

January 25th, 2016|Categories: Arts + Culture|Tags: , |

Some people think that working in the arts is like appearing in a very special episode of Glee. It's a lovely and romantic notion, but it's mostly wrong.

24 11, 2015

New rules for arts marketing

November 24th, 2015|Categories: Arts + Culture|Tags: |

Over the years, I've accumulated more than my fair share of insights into what works - and what doesn't - in arts marketing. These are my rules.